During the 2024 Presidential Campaign, our team partnered with Resonate to design and deploy highly targeted digital video campaigns for Gen-Democracy. Using advanced audience insights and psychographic precision, we engaged disengaged Gen Z voters at scale—driving measurable lifts in trust for Democrats across key issues like the environment, healthcare, jobs, and abortion. The following CASE STUDY details how our data-driven creative strategy helped transform passive viewers into motivated participants during one of the most closely watched elections in recent history.