During the 2020 Presidential Campaign, our team (as the strategic media firm Umbrella Street SVC) created over 150 unique ads for the Democracy Preservation Initiative (DPI PAC). The following NE-02 CASE STUDY details the new and unusual tactics we pioneered to change the game in politcal advertising— flipping a crucial electoral vote for Biden by the largest margin of any state that swung from red to blue in the last election.