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We will deploy a team of capable and dedicated professionals who know how to persuade the young voters that will decide this election. Using the best in class analytics, we will identify the persuadable Gen-Z voters in key swing states. We will laser focus on the issues they care about. We will create  precisely targeted, impactul messaging that has proven to move the needle in presidential elections. We will track both message and ad performance in real time. Using our established, innovative tactics, we will adapt and improve messages, then refine targeting. We will compete in districts dense with Gen-Z voters who can swing the election. We will win!

TARGET & FOCUS

We will make ads that prove to young voters that their vote counts. We will focus on the analysis of our friend John Della Volpe, Director of Polling at Havard’s Kennedy School of Governement and the foremost authority on Gen-Z voters, who asked young voters what they believe are the biggest challenges facing America. Their answers included gun violence, school shootings, unchecked rise of hate groups and hate speech, racism, surging levels of disrespect and incivility, inequality, sexual assault, drugs, abortion and the potential of crippling debt from student loans. According to the polling, young voters are looking to engage and fight on these issues.

WHY GEN-Z

In 2018, there was a once-in-a-generation attitudinal shift in the efficacy of fighting these issues using the political process. Gen-Z showed up in that election in big ways. Voters 30 and under doubled their participation relative to previous midterms. They increased their share of the electorate by one 3rd. As Della Volpe noted, “We’re witnessing them facing their fears and claiming their stake in America.” In that election, Gen-Z voters were the catalyst to turning a good outcome into a great outcome. Young voters shifted more than any other group to the Democratic Party at that time. Gen Z broke for dems by 37 points (whereas during 2000 election it was even among young voters).

In 2020 modern youth turnout records were broken. Biden had a larger share of youth vote than any other election in this century outside of Obama’s record-breaking 2008. But the analyisis also found among these voters virtually no sense of American Exceptionalism. They struggle to think of a moment when they were most proud of their country— while they have no trouble thinking of when they’ve been ashamed of their country. Their lack of enthusiasm for Hillary Clinton in 2016 helped elect Trump. And yet in 2018 the issues of Climate Change and the George Floyd incident made their involvement in politics come alive. 

This generation will change America more than America will change them. Because every indication is that they won’t become more conservative as they get older like previous generations have. They will become more liberal. They are an uncommonly empathetic generation. And so they fight for others who aren’t doing well. Gen-Z understands that people are struggling and they feel obliged to challenge what older generations have grown to accept.

They have endured more adversity than any young generation in 70 years. To then America resembles a distopia but they won’t sit back and take it. They love a debate. And change is in the air. Gen-Z is the key to how America will be ten, twenty and thirty years from now. But this is how they see America at the present time: united by fear. These are the words and phrases they use to paint a picture of America : Terrifying / fake /  declining / broken / close-minded / divided / aggressive / distopic / off the rails. Studies show that half of Gen-Z report suffering from mental health issues.

Our campaign will spotlight how Trumpism has added to their problems and will only make things drastically worse if he is once again elected to lead this country

WHY NOW

Our Democracy stands teetering. The upcoming 2024 election poses one of the most consequential tests our nation has ever faced. Our most cherished values, ideals and principles are under threat as never before. Torn apart by partisanship without precedent, cries of fraudulent elections, conspiracy theories, fear and hatred with no bounds,  we now possess the capabilities to push back on these destructive forces from a myriad of new options never before available. These new opportunities can immediately redefine and reinvigorate our process, help restore our vital institutions, and bring fourth the very best and brightest into public office to serve.

WHY US

We deploy cutting-edge PROPRIETARY AI TECHNOLOGY developed specifically by our team of leading researchers in the fields of Machine Learning and Social Network Data Analytics.  Using probabilistic models, network algorithms, and modern statistical methods to predict and study the popularity of content, we are able to adapt and refinine our messaging to precision target the inteneded demos with precisely calibrated content. We have proven our video ads generate sky-high completion rates and move the needle with voters in the exact direction we point it to go. 

In 2020, working with a mere fraction of what others were spending, we successfully helped flip the electoral vote from Nebraska’s 2nd District. Using our unique, high-volume, elevated ad capabilities and modern targeted analytics, we proved, with astonishing ability, that a low cost model could be implemented and deployed to tremendous impact and results. We intend to use that same model, with influence and authority, to impact races in 2024 across the nation’s many battle ground states and districts.

Before that, in 2008, we saw a similar opportunity with the rise of social media and the web as politcal organizing tools. Working with Rock the Vote, we conceived and managed the largest youth voter registration drive in history, optimizing new online platforms to register 2.6 million first-time voters principally between the ages of 18 and 35.

WHY TOGETHER

With President Kennedy’s fateful words, “Ask not what your country can do for you, ask what you can do for your country,” resonating more powerfully today than ever, those of us willing and able, must rebuild. We must restore faith, belief and dedication to our Democracy. As in the past, we must open up our system to involve the very best and brightest, reinstilling the once common belief that politics is a noble calling, worthy of all efforts and sacrifices.

Nothing demonstrates this more than the situation in Ukraine. There, amidst the devastation, we’ve witnessed the rise of one man, Vladimir Zelenskyy, a television actor and comedienne emerging  from the private sector, propelled by passion, conviction and the determination of his beliefs, now regarded as amongst the most courageous and respected leaders on the world stage today. At perhaps its most precarious precipice in history, The United States must now ask and demand nothing less. We must insist upon the commitment to that which is greater than ourselves. No calling is more demanding. This great Nation can once again become the beacon of hope and light its always been, the preservation of all we’ve ever stood for taking precedent over all else.